Digital Marketing and Social Media Web Analytics – Concepts and Examples
Prof. Ashish Dixit, Dr. Jaishree Jain
Paperback
• 302 Pages
• inr 399.00
• English
• 9788119079933
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| Publisher | Bharti Publications |
|---|---|
| Brand/Group | Bharti Publications |
| ISBN13 | 9788119079933 |
| ASIN/SKU | 8119079930 |
| Book Format | Paperback |
| Language | English |
| Pages | 302 |
| List Price | inr 399.00 |
| Publishing Date | 28/04/2022 |
| Dimensions | 15 x 2 x 23 |
| Weight | 350 |
| Book Code | BD00067311 |
Discover Digital Marketing and Social Media Web Analytics – Concepts and Examples by Prof. Ashish Dixit. This book is published by Bharti Publications in Paperback format, ISBN 9788119079933, ASIN 8119079930, under Social Media, Marketing and Sales.
Book Description
This book, divided into two comprehensive parts, takes you on a journey through the realms of digital marketing strategies, website development, and the crucial role of analytics in understanding and optimizing online performance.
In Part A, we begin with Chapter 1, where we explore the foundations of digital marketing and website development. The Digital Marketing Process is demystified, giving you a clear understanding of how businesses navigate the digital landscape.
In Part B, we venture into the world of web analytics and social media. Chapters 6 to 10 cover topics ranging from social media analytics, web analytics definitions and key terms, data collection methods, web metrics and analytics, network fundamentals, and qualitative analysis techniques. This book will equip you with the knowledge and skills needed to thrive in the dynamic world of digital marketing and web analytics.
In Part A, we begin with Chapter 1, where we explore the foundations of digital marketing and website development. The Digital Marketing Process is demystified, giving you a clear understanding of how businesses navigate the digital landscape.
In Part B, we venture into the world of web analytics and social media. Chapters 6 to 10 cover topics ranging from social media analytics, web analytics definitions and key terms, data collection methods, web metrics and analytics, network fundamentals, and qualitative analysis techniques. This book will equip you with the knowledge and skills needed to thrive in the dynamic world of digital marketing and web analytics.
Author Biography
Author Biography will be added soon…
Editorial Reviews
Editorial Reviews will be added soon…
Book Summary
This book, divided into two comprehensive parts, takes you on a journey through the realms of digital marketing strategies, website development, and the crucial role of analytics in understanding and optimizing online performance.
In Part A, we begin with Chapter 1, where we explore the foundations of digital marketing and website development. The Digital Marketing Process is demystified, giving you a clear understanding of how businesses navigate the digital landscape.
In Part B, we venture into the world of web analytics and social media. Chapters 6 to 10 cover topics ranging from social media analytics, web analytics definitions and key terms, data collection methods, web metrics and analytics, network fundamentals, and qualitative analysis techniques. This book will equip you with the knowledge and skills needed to thrive in the dynamic world of digital marketing and web analytics.
In Part A, we begin with Chapter 1, where we explore the foundations of digital marketing and website development. The Digital Marketing Process is demystified, giving you a clear understanding of how businesses navigate the digital landscape.
In Part B, we venture into the world of web analytics and social media. Chapters 6 to 10 cover topics ranging from social media analytics, web analytics definitions and key terms, data collection methods, web metrics and analytics, network fundamentals, and qualitative analysis techniques. This book will equip you with the knowledge and skills needed to thrive in the dynamic world of digital marketing and web analytics.
Sample Chapters
Sample Chapters will be added soon…
